What we do with the Don’t Knows — How big is Labour’s poll lead really?
Polls make assumptions. If you say that you voted Conservative in 2019 but that you’re now unsure, you won’t be…
ByThe popularity of politicians
Find the latest approval ratings of politicians and political figures in the UK.
The voters still loyal to Boris Johnson
Few people are uncertain about where they stand on Boris Johnson. Fewer still are unsure about the events of the…
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Boris Johnson was never truly popular
Boris Johnson’s recent political woes are often contrasted with his earlier good fortune but it is easy to overstate his…
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Thanks to the prime minister, we are now a nation of swingers
Voters are more volatile and promiscuous than ever – a fact that could yet work in the Conservatives’ favour.
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Why Rishi Sunak won’t be a silver bullet for the Tories
Will Boris Johnson cling on as Prime Minister? Ask the public and you’ll find that 63 per cent (according to…
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How unpopular is Tony Blair really?
The former prime minister’s knighthood has gone down like a cup of cold sick with the public.
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Labour now leads the Tories in most polls – but it should avoid celebration
Current polling owes more to Tory weakness than it does to Labour strength.
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