Can the Tories really pin their hopes on “soft” voters?
The Conservatives were saved by voters returning home in 1992 and 2015 – but the next election will likely be…
ByThe Conservatives were saved by voters returning home in 1992 and 2015 – but the next election will likely be…
ByNearly a quarter of Conservative voters say they would be “satisfied” with a Labour win at the next general election.
ByThe former PM is more popular than Rishi Sunak among some voters – the problem is he’s far more unpopular…
ByIn common with the former Labour prime minister, Sunak may find that a popular leader cannot compensate for an unpopular…
ByThe party’s relentless campaign in the former Conservative seat has been a model for others.
ByPublic opinion has shifted against spending cuts in the 12 years since David Cameron and George Osborne imposed them.
ByVoter concern over immigration is rising, which could create an opening for a populist movement.
ByThe Prime Minister’s problem isn’t how popular he is – it’s how unpopular the Tory party still is.
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