Why has Labour’s poll lead shrunk?
As Rishi Sunak grows in popularity, the Tory base is coming home.
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Labour
Keir Starmer’s mediocre ratings won’t prevent a Labour victory
Voters’ dissatisfaction with the status quo remains a formidable obstacle for the Tories.
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Will voter ID laws hurt the Tories more than Labour?
Polling suggests that Conservative-leaning demographics may struggle when faced with the new requirement for ID at May’s local elections.
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How big does Labour’s lead need to be to win a majority at the next election?
Other pollsters think Labour needs to be 13 points ahead of the Conservatives. Here’s why they’re wrong.
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Only half of Tory voters would be unhappy with Keir Starmer as prime minister
Nearly a quarter of Conservative voters say they would be “satisfied” with a Labour win at the next general election.
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Labour is seen as much more left wing than Keir Starmer. Does this matter?
The gap between ideological perceptions of the Labour leader and their party is at its widest since Tony Blair.
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Rishi Sunak could suffer the same fate as Jim Callaghan
In common with the former Labour prime minister, Sunak may find that a popular leader cannot compensate for an unpopular…
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Is Labour really heading for a 314-seat majority?
History suggests that the polls will improve for the Tories before polling day – but not by as much as…
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