Rishi Sunak at day 100: the least popular prime minister in recent history
Sunak is less popular than all of his recent predecessors were at this point, including Boris Johnson, Theresa May and…
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Political parties
Can the Tories really pin their hopes on “soft” voters?
The Conservatives were saved by voters returning home in 1992 and 2015 – but the next election will likely be…
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Will the UK government’s veto of Scottish legislation drive support for independence?
Yes, but not for the reasons you think.
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Only half of Tory voters would be unhappy with Keir Starmer as prime minister
Nearly a quarter of Conservative voters say they would be “satisfied” with a Labour win at the next general election.
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Would Boris Johnson save the Tories from electoral oblivion?
The former PM is more popular than Rishi Sunak among some voters – the problem is he’s far more unpopular…
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Labour is seen as much more left wing than Keir Starmer. Does this matter?
The gap between ideological perceptions of the Labour leader and their party is at its widest since Tony Blair.
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Rishi Sunak could suffer the same fate as Jim Callaghan
In common with the former Labour prime minister, Sunak may find that a popular leader cannot compensate for an unpopular…
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Is Labour really heading for a 314-seat majority?
History suggests that the polls will improve for the Tories before polling day – but not by as much as…
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