Only half of Tory voters would be unhappy with Keir Starmer as prime minister
Nearly a quarter of Conservative voters say they would be “satisfied” with a Labour win at the next general election.
ByUK voters
How would you define a UK voter? What sort of profile do different voters have? Find the latest news and analysis about what UK voters want, their expectations, their likes and dislikes, and what makes them vote for a political party.
British voters’ concept of the economy is rapidly changing in Labour’s favour
The public increasingly thinks the economy is about prices in shops and interest rates, rather than “balancing the books”.
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Labour is seen as much more left wing than Keir Starmer. Does this matter?
The gap between ideological perceptions of the Labour leader and their party is at its widest since Tony Blair.
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Rishi Sunak could suffer the same fate as Jim Callaghan
In common with the former Labour prime minister, Sunak may find that a popular leader cannot compensate for an unpopular…
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Where does Britain stand on strikes? It’s complicated
Nearly half of people say the government has handled the strikes unreasonably, but that doesn’t necessarily mean they support the…
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How Labour has overtaken the Conservatives in “Sea Wall” battlegrounds
YouGov polling shows that Labour leads the Conservatives by 38 per cent to 32 per cent in the UK’s coastal…
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Chester proved Labour’s landslide chances are real
As the New Statesman forecast, the Conservatives suffered their worst defeat in the seat since 1832.
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Why Labour is heading for a record victory in the Chester by-election
The party’s relentless campaign in the former Conservative seat has been a model for others.
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